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Japan and Korea lead New Year celebrations on Twitter

Twitter has had an electrifying start to 2013 in Japan and Korea, judging by the 33,388 tweets per second that were sent after the ball dropped at midnight, UTC+9 time. This statistic shows the...

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France: The Future of Social Networks is Mobile

In summer 2012 we took a closer look at the social networking habits of our nearest and dearest neighbours, examining how those 40million+ Gallic Internet users were connecting to social media through...

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Lost in translation – social media trends in Russia

If we said ‘Vkontakte’, would you know what it meant? How about ‘Odnoklassniki’? If not, you should read on to fill in the gaps of your Russian social media knowledge. In this white paper Oban share...

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China online – Asia’s economic tiger

Jack Ma, the founder of China’s biggest ecommerce company – Alibaba Group Holding Ltd – recently announced the next five years will see the most exciting changes in China’s e-commerce landscape. With...

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Cross-cultural tweeting: when the French language and Twitter collide

The constraints of Twitter’s 140 character limit are a familiar subject with many. How many Twitter fans have seen hyperlinks abruptly cut, hashtags half complete? Lots I’m sure. When it comes to...

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The global digital marketing weekly: Friday 21 November 2014

Once again, Oban has your weekly dose of digital marketing news with an international slant. In this week’s update, penned by Oban intern Frank Fanteev: Kissmetrics provides advice on market...

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The global digital marketing weekly: Friday 20 February 2015

In another interesting week for digital marketing around the world: Alibaba and the State of California target competition at gay Chinese couples; Twitter curates Cricket World Cup tweets in India;...

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Digital World – Global Digital Marketing News: Friday 13 March 2015

Hello and welcome to Digital World, the new name for our series of weekly international marketing news updates. In this week’s edition: Emarketer.com looks at the changing strata of Indian social media...

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Digital World – Global Digital Marketing News: Thursday 21 January 2016

Welcome again to your Digital World update, profiling developments (or lack thereof) in international digital marketing and markets of interest. In this week’s Asia-heavy issue: Sina Weibo beats...

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Digital World – Global Digital Marketing News: Thursday 11 February 2016

This week’s edition of Digital World leads with stories about advertising across platforms and markets: in China, we hear the case for WeChat and its in-app brand pages; in Russia, consumers want the...

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