Japan and Korea lead New Year celebrations on Twitter
Twitter has had an electrifying start to 2013 in Japan and Korea, judging by the 33,388 tweets per second that were sent after the ball dropped at midnight, UTC+9 time. This statistic shows the...
View ArticleFrance: The Future of Social Networks is Mobile
In summer 2012 we took a closer look at the social networking habits of our nearest and dearest neighbours, examining how those 40million+ Gallic Internet users were connecting to social media through...
View ArticleLost in translation – social media trends in Russia
If we said ‘Vkontakte’, would you know what it meant? How about ‘Odnoklassniki’? If not, you should read on to fill in the gaps of your Russian social media knowledge. In this white paper Oban share...
View ArticleChina online – Asia’s economic tiger
Jack Ma, the founder of China’s biggest ecommerce company – Alibaba Group Holding Ltd – recently announced the next five years will see the most exciting changes in China’s e-commerce landscape. With...
View ArticleCross-cultural tweeting: when the French language and Twitter collide
The constraints of Twitter’s 140 character limit are a familiar subject with many. How many Twitter fans have seen hyperlinks abruptly cut, hashtags half complete? Lots I’m sure. When it comes to...
View ArticleThe global digital marketing weekly: Friday 21 November 2014
Once again, Oban has your weekly dose of digital marketing news with an international slant. In this week’s update, penned by Oban intern Frank Fanteev: Kissmetrics provides advice on market...
View ArticleThe global digital marketing weekly: Friday 20 February 2015
In another interesting week for digital marketing around the world: Alibaba and the State of California target competition at gay Chinese couples; Twitter curates Cricket World Cup tweets in India;...
View ArticleDigital World – Global Digital Marketing News: Friday 13 March 2015
Hello and welcome to Digital World, the new name for our series of weekly international marketing news updates. In this week’s edition: Emarketer.com looks at the changing strata of Indian social media...
View ArticleDigital World – Global Digital Marketing News: Thursday 21 January 2016
Welcome again to your Digital World update, profiling developments (or lack thereof) in international digital marketing and markets of interest. In this week’s Asia-heavy issue: Sina Weibo beats...
View ArticleDigital World – Global Digital Marketing News: Thursday 11 February 2016
This week’s edition of Digital World leads with stories about advertising across platforms and markets: in China, we hear the case for WeChat and its in-app brand pages; in Russia, consumers want the...
View Article
More Pages to Explore .....